Hey guys!!! Happy new month of June!! This post is just so long overdue and I really debated on whether or not to write it or not. I didn’t want to seem like I was shaming a brand but at the same time I didn’t want to seem like I was supporting such a controversial brand like this one. In the end I just decided I owe it to myself and to my readers to be as honest as I possibly can.
If you follow me on social media (which you should be) , then you probably saw a lot of hype about the new range of Tresemme hair products. My natural hair blogger friend, MyNaturawl got herself and I into a trade exchange with Beauty Bulletin where we received the new products from Tresemme to try out and review. These consisted of a shampoo and conditioner. When advertising the new products they referred to them as a “naturals” range because they consisted of natural ingredients like coconut milk and aloe vera. Obviously, this had to excite the natural hair community here in South Africa as they had previously discontinued production of their previous “Naturals” range of hair products. Now let’s move to actually reviewing the products and the brand in general. I am not a natural hair blogger and therefore may not go into the nitty gritty details of what they did to my hair (mostly because I don’t know any of the proper terminology lol)
To be honest, my first impression of the products was really good. They smelt like heaven. Like honestly, I don’t think I’ve ever used natural hair products that smell as good as these did, both the conditioner and the shampoo. After washing my hair with the shampoo, I was surprised by how soft it left my hair. However, after a few minutes my hair seemed to dry out quickly. I then conditioned it with the conditioner and my hair felt really moisturized and soft. It’s therefore necessary to use these two products hand in hand (Well unless you’re just co-washing your hair which is fine). The shampoo used alone may be a bit too harsh. For a more detailed review, please watch this review by natural hair vlogger Curly Kristenite. I did a three strand twist on my hair that night after co-washing it and moisturizing it with coconut oil and shea butter. When I removed the twists, 3 days later, I was surprised at how moisturized my hair still was. After weeks of using it, my hair does feel good and strengthened.
I really don’t think the products in themselves are bad. However, I question the integrity of the brand itself. Initially, they marketed these products as products for the natural hair community. Let’s be honest, natural hair is trending right now and most brands would want to be associated with the natural hair community as the returns are quite good. The natural hair community is not hesitant to invest in products for their hair. This was probably why Tresemme decided to venture into that market which is totally fine. However, when it came to time to hiring influencers to attend the product launch and advertise the products, it was sooooo awkward to see barely any natural hair influencers in their campaign. This of course caused so much controversy on Twitter during the weekend of the launch. The natural hair community felt lied to. The only time they were included is when they were asked to test out the product and share it with their followers (without any payment). The paid influencers consisted of many non-natural hair influencers which just makes no sense as how are they to influence the target market without being part of the target market? It really doesn’t make sense to have a so-called natural products line and then hire influencers who know nothing about natural hair to attend the launches and advertise the products. It makes it seem like the natural hair influencers asked to test out the products were just there to be exploited and market the product for them when in reality it wasn’t even made for #TeamNatural . So yeah, because of this, I do not support the brand. I can’t lie and say I’m gonna stop using the products lol…I’ll use them until they finish and will not purchase them after they’re done.
This obviously is not a sponsored post but I just thought I should share with you guys some of the drama that goes on behind the scenes of influencer marketing.
Now, enough with all the negative talk. Let’s be merry, happy and sunny as I share with you these bright-yellow sunflower-themed photos I took.
Until next time